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Arena STEM — an innovative Edutainment & Retailtainment platform

Education and Entertainment for Kids of ALL ages.

Inside every adult is an inner child that used to have a dream.  Some of us wanted to grow up to become doctors, and some dreamed about becoming astronauts.  But Sergei had a different dream – he didn’t want to grow up at all, he wanted to keep his inner child alive.

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Sergei Manevich

As a father of three, Sergei was always looking for ways to spend quality time with his family and provide enriching activities for kids.  So he came up with an idea to create a new type of destination.  The idea was to get kids interested in science and engineering through playful activities.  This led to the development of the Arena STEM concept - a unique playground for all ages that combines STEM education with entertainment - Edutainment.

Whole family having fun at Aqua zone

Fast forward a few years, and in December of 2020, the first US-based Arena STEM center opened at Westfield Garden State Plaza, in Paramus, NJ.  First came friends and family. They brought more friends, and soon enough, we started hosting birthday parties for kids and adults (yes, we recently hosted a 50th birthday party!).  A couple of months later, local schools, Boys & Girls Clubs, and Summer Camps started booking field trips to come to Arena STEM.

Summer camp at Arena STEM

And again and again, customers were saying: “I WISH I HAD THIS WHEN I WAS A KID”.


And when people from Florida to California, Canada, even the UK started asking us to open Arena STEM centers in their areas, we realized that there is a significant and growing demand for community-based Education and Activity-focused centers.

Arena STEM Team

So we decided to create a national chain of Arena STEM centers to become a dominant player in the STEM Edutainment market, similar to Staples for office supplies, or Home Depot for home building industries.

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